The issue of world trade in the context of globalization is a complex and multifaceted topic. Globalization, which refers to the process of economic, political and social integration throughout the world, has had a significant impact on international trade patterns. One of the main issues is the trade imbalance that occurs between developed and developing countries. Developed countries often control the majority of global markets, leaving developing countries with major challenges in accessing those markets. In this context, protectionism is also an important issue. Some countries introduced protectionist policies to protect their local industries. For example, trade tariffs set by governments can limit access to goods from other countries, creating tensions in international relations. This is often seen in trade wars such as the one between the United States and China, which impacts global supply chains. Furthermore, changes in trade policy, such as free trade agreements, have the potential to provide opportunities for small countries to develop their markets. Agreements such as RCEP (Regional Comprehensive Economic Partnership) create space for Asian countries to collaborate and strengthen their position in the global market. However, keep in mind that not all countries benefit equally; factors such as economic resilience and production capacity are very influential. In addition, sustainability issues are starting to dominate world trade discussions. Global society is increasingly demanding trade practices that consider environmental sustainability. Businesses that place sustainability as a priority tend to gain higher consumer trust, creating new trends in the way goods and services are traded. Digital transactions have also brought a revolution in international trade. E-commerce allows small businesses from various parts of the world to reach global consumers easily. However, this has also resulted in the emergence of new challenges such as cybersecurity and data protection. Countries need to adapt quickly so as not to be left behind in an increasingly advanced world of trade. Labor issues are also a major concern. Globalization is often criticized for creating poor working conditions in developing countries, where minimum wages are low and worker protections are inadequate. Demands for the protection of human rights and worker welfare are increasing at the global level, forcing companies and governments to undertake reforms. Information technology is an important factor in today’s global trade dynamics. Advances in technology allow for more effective communications and operational efficiencies, but also create disparities between countries that have access to advanced technology and those that do not. Equality of access is a crucial issue in creating a fair trading environment. Facing all these challenges, collaboration between countries, international organizations and the private sector is essential. Cooperation in the areas of regulation, trade policy and technological innovation can help create a fairer and more sustainable trading environment. World trade in the context of globalization presents opportunities and challenges that require integrated and innovative approaches to overcome.